Hello

Hello, I'm Lia Purnamasari, a designer + researcher from Indonesia. My passion lies in utilizing design to seamlessly weave together the realms of technological innovation, systemic change, and social innovation.

Drawing on a >5 years robust experiences in design research, my journey has taken me to the United Nations, where I contributed to the under secretary general innovation lab, UN Global Pulse.

Through my work, I applied design methodologies such as service design, human-centered design, and systemic design to address humanitarian challenges. Additionally, I've worked with multiple technology companies in Southeast Asia, leveraging my expertise as a UX researcher and design consultant to drive impactful tech product innovations.

Currently, I am pursuing a master's degree in design for interactions at Carnegie Mellon University. This academic journey serves as a catalyst, weaving together my insights into systems thinking, strategic innovation, and impactful change.